June 19, 2018

NASHVILLE, Tenn (RFD-TV) George Taylor, CEO of the PRCA, joined “Market Day Report” live from RFD-TV The Ranch, speaking about the new relationship between his organization and RFD-TV’s THE AMERICAN.

“When we first started thinking about whether or not THE AMERICAN was a great thing for us to do,” Taylor explained, “we did some surveys with our cowboys, and it was an overwhelming vote on their behalf – ninety-five percent of them felt like we should be engaged with events like THE AMERICAN. So, it really made the decision quite easy for us to move that forward.”

He continued, ”If you talk to some of the past winners, they earned money that really changes their life. Last year there were several of them that took home checks for nearly $400,000. Those are big payouts for our cowboys, and something that we want to continue to pursue as we move forward.”

Watch the complete interview in the video above.